所属单位：经济管理学院
发表刊物：2011 IEEE18th International Conference on Industrial Englineering and Engingeering Management
项目来源：其他研究项目
关键字：disruptive innovation; leaps and bounds; FAW Pentium
摘要：Abstract—in the current fierce international environment, Own brand has embodied a country's economic strength. It is hard to achieve leapfrog development for the own brand relying on traditional maintaining innovation. The article expects from the effective combination of technology and market on disruptive innovation to explore the new leap-forward developing path. Further analyzing from the theoretical and actual case; draw the conclusion that the disruptive innovation integrating with disruptive technology and the Blue Ocean market strategies is the effective path selection for the development of independent brands by leaps and bounds.
第一作者：杨雪滢
论文类型：论文集
页面范围：2
字数：2
是否译文：否
发表时间：2011-09-03