Associate professor
Supervisor of Master's Candidates
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Affiliation of Author(s):经济管理学院
Journal:2011 IEEE18th International Conference on Industrial Englineering and Engingeering Management
Funded by:其他研究项目
Key Words:disruptive innovation; leaps and bounds; FAW Pentium
Abstract:Abstract—in the current fierce international environment, Own brand has embodied a country's economic strength. It is hard to achieve leapfrog development for the own brand relying on traditional maintaining innovation. The article expects from the effective combination of technology and market on disruptive innovation to explore the new leap-forward developing path. Further analyzing from the theoretical and actual case; draw the conclusion that the disruptive innovation integrating with disruptive technology and the Blue Ocean market strategies is the effective path selection for the development of independent brands by leaps and bounds.
First Author:yangxueying
Indexed by:Essay collection
Page Number:2
Number of Words:2
Translation or Not:no
Date of Publication:2011-09-03
