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杨雪滢

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Associate professor  
Supervisor of Master's Candidates  

Paper Publications

【EI会议】The impact of new epidemic situation on short-term choice and long-term upgrading of consumer behavior

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Affiliation of Author(s):经济管理学院

Journal:Conference Publishing Services

Funded by:省、市、自治区社科基金项目

Key Words:Consumer behavior; consumer behavior upgrading; industrial upgrading

Abstract:This paper first analyzes the relevant theories of consumer behavior and consumer public consumption under the current situation.Then it provides the new opportunities and choices faced by traditional consumer industries, such as the change of consumer behavior in traditional offline business models such as education consumption, retail consumption, catering consumption and financial consumption. Finally discussing the long-term new consumption rise caused by the change of consumer orientation. This study will help enterprises in related industries to avoid industry reshuffle, lay out in advance, grasp new opportunities, and make policy recommendations for the government to support the development of related enterprises.

First Author:yangxueying

Indexed by:Essay collection

Page Number:2

Number of Words:1

Translation or Not:no

Date of Publication:2020-06-10

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