王涛
个人信息
Personal information
教授 硕士生导师
教师拼音名称:wangtao
出生日期:1971-10-18
电子邮箱:
入职时间:1994-07-01
所在单位:经济管理学院
职务:副院长
学历:硕士研究生
性别:男
学位:硕士学位
在职信息:在职
主要任职:吉林省汽车文化研究基地主任、吉林省电子商务学会副理事长
其他任职:吉林省物流与电子商务类专业教指委委员
毕业院校:长春工业大学
手机版二维码
Mobile QR code
所属单位:经济管理学院
发表刊物:International Conference on E-Business and E-Government
项目来源:地、市、厅、局等政府部门项目
关键字:Commerce;Personal Credi;the Third Party;index System
摘要:China's personal credit for e-commerce research focused on the surface of the system, and the research content is very scattered, theoretical and systematic index system not yet formed. In this case, from the system construction of the long-term perspective, China's national conditions e-commerce establishment of a suitable evaluation index system of personal credit has important theoretical and practical significance.
This paper first discusses the personal credit, e-commerce credit and other basic theory, and mainly researches the credit risk of the sellers within the sites, drawing lessons from domestic and foreign banks in consumer credit in the credit assessment of individual indicators, assessment methods and Taobao's credit evaluation mode. And on the grasping index selected basis, we create evaluation index system for the seller's personal credit based on the third-party e-commerce trading platform. This system puts forward a feasible improvement methods from the authentication, establishment of transaction security deposit, the auction amount, making goods and services weighted scoring and many other; and with AHP evaluation we can make out the evaluation index ratio at all levels ,making it more perfect in practical applications. Thai system includes not only management issues, but also to a large extent rely on technical support; not only related to personal credit, but also to electronic payments, promises punishment, faith and other aspects of cultural development. The evaluation method can also be promoted and applied on other sites, and the data accumulated from network transactions can work as an important reference to assess when applied to other areas, which has a very considerable commercial value .All that can make the evaluation method become China's Personal credit evaluation index system basis.
第一作者:王涛
论文类型:论文集
页面范围:2
是否译文:否
发表时间:2010-05-10